Blogging is something that the general public really doesn’t understand very well.
There are stereotypes and misconceptions about bloggers that shape the general perceptions people have.
Maybe you’ve heard some of these before:
- Blogging is a time consuming hobby
- Blogging is an easy way to get rich scamming people with “Get Rich Quick” schemes
- Blogging is a way for people to share their unwanted opinions
- Bloggers are all nerds
- Bloggers are wannabe entrepreneurs
Sadly, there’s some truth to each of those.
But that’s only a glimpse into the world of blogging.
Most people who blog about online business want you to believe how easy and perfect the blogging lifestyle is. Usually because they want you to buy their program that teaches you how to achieve that lifestyle.
Well friend, this isn’t that kind of blog.
I’m not here to sell false hope or paint delusions in your mind.
But I’m not going to lie and tell you that this is all completely altruistic either. I want to help others out, of course. Helping others makes us feel good. Wanting to feel good is selfish in nature. And I also make money from this blog, because in the words of my first mentor that played a vital role in my success in the oil industry:
I’m not doing this for practice..
So, if you can handle me being brutally honest with you then you already have an important trait for a blogger. I’ll get more into that later in the post.
Be weary of those who claim they don’t want to make money. They are liars and cowards. Unless you want to be a liar and a coward yourself, what do you stand to gain from their advice?
Besides the normal misconceptions, blogging has a lot of unknown (or lesser known) truths as well. Some good and some bad.
This post isn’t a definitive guide by any means. These are just the experiences and observations of one man. Take them for what they’re worth to you.
I switch back and forth between using the terms “blogging” and “online business”, but for the context of this article (and the majority of content on my site) they are one in the same.
If you’ve read any internet marketing blogs before, you’ve probably already heard most of this. But if online business is new to you, listen up.
The lifestyle that comes with blogging is a dream for those who value freedom, such as myself.
Freedom from having a
slave master boss. Freedom from working in a human zoo cubicle-filled office. Freedom to dress how you want, travel where you want, and do the type of work you want.
Even in the beginning when you are struggling, working long hours, and making little to no money – it’s still better than the typical 9-5, in my opinion. Then as you start to make passive income, the lifestyle only gets better from there.
Speaking of passive income, let’s talk about money. That’s what you want to know about, right?
Of course you do. Money puts food on the table and keeps your bills paid. Money protects you from unforeseen circumstances. Money allows you to travel and treat your family to nice dinners.
So the question is, can you really make money from blogging. And the answer is absolutely yes.
I know so many bloggers making six figures that you’d swear it was almost guaranteed. But in reality, most bloggers will never make more than minimum wage.
Plus, six figures isn’t a lot of money anyway.
How to make sure you’re one of those who makes money, instead of being one of those who don’t, is beyond the scope of this article. I have step-by-step guides that go into great detail about how you can make sure you’re on the winning side of the internet.
When done correctly, authority is one of the most valuable things you will gain from blogging.
The more content you create, the more people will get to know you. (Assuming you’re doing it right)
Over time you will prove your experience, knowledge and skills by helping others get results.
Sure, you could always copy someone else. But frauds don’t resonate with people well. There will always be plenty of suckers that eat it up, but over time they will wise up and turn on you.
You have to be authentic to truly form a connection with other people.
Why is authority so great?
Authority is what allows you to leverage your blogging into lucrative ventures. While you can certainly make money just from blogging, that shouldn’t be the end goal.
Authors use blogging as a way to build authority with their audience, so they have customers excited to buy their books. It allows readers to test out their material for free, before risking their hard-earned money on a book by someone they’ve never heard of.
Entrepreneurs use blogging as a way to research and develop products/services that are tailored to a specific audience. People like to do business with someone that they have an established relationship with, instead of a complete stranger.
Authority also helps you gain the respect of your peers. Authority gives your message value and encourages people to hear you out. It also helps you connect with like-minded individuals in your field.
Blogging is a powerful tool for connecting people.
Just think about it. You’re sharing your experiences, ideas, opinions, dreams, fears, etc for the entire world to see. Who do you think is most likely going to end up finding your blog and become a regular reader?
That’s right, people just like you.
This is great for a number of reasons, but my two favorites are:
- Improving your social life
- Business opportunities
Thanks to the internet we don’t have to rely on traditional methods for finding friends.
The general attitudes and views on life of people are largely dictated by their environment. Maybe you haven’t met people that you connect with at school and work.
That’s the beautiful thing about the internet, people with similar interests will naturally gravitate towards each other. And you aren’t limited to your physical environment.
Just a side note, I’m not a fan of online dating. At least, not when you are using the internet specifically to avoid meeting women (or whatever you’re into) in person. You can call me old-fashioned, but I see myself as more of a purist when it comes to mating rituals. That said, bloggers DO have groupies. So there’s that..
In addition to making new friends, blogging will also increase the business opportunities available to you. Most will just be a waste of time, but not all of them.
This is an aspect that appeals to me.
I love the process of building. I love the entrepreneur mindset of creating solutions. So naturally, I love working with businesses and nothing excites me more than endless business opportunities.
Of course there will be plenty of opportunities to collaborate or JV (joint venture) with other bloggers.
But there are so many other opportunities that will appeal to your interests and skills. Book deals, TV shows, sponsorships, paid speaking gigs, jobs – you name it.
Plenty of bloggers have landed great jobs at the top companies in their field. Personally, it would take a very special offer for me to consider employment, but I’m not a close-minded guy. For you, a job at Google or Amazon might be the end goal. If so, that’s great, because that is definitely possible.
You see why I feel it’s so important to be authentic in your approach to blogging? To attract opportunities that mean the most to you, people have to first understand what means the most to you.
Well if what you just read doesn’t get you fired up and get the creative juices flowing, maybe this isn’t for you.
I say that because I want you to be realistic with yourself.
Online business isn’t all rainbows and unicorns. You have to genuinely desire the benefits that come from blogging or else you won’t be able to put up with the bad stuff.
Obviously I think the positives outweigh the negatives, but that’s because blogging allows me to live the lifestyle that I most strongly desire.
Before you start investing your time and money into an online business, I encourage you to read part two and three of this series:
- What to Expect (pt 2 the bad)
- What to expect (pt 3 the ugly)
Until Next Time,
What do you think? Do you agree, disagree or have any thoughts to add? Let me know in the comments below.
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